MR
To Marisol R.
Written for her
You walked 412 Alder twice — the second time you went back to the kitchen. Two doors down just listed with the same floor plan and a finished basement. Want Thursday?
The AI real estate CRM Built by a licensed California agent
Every lead answered.
Every lead answered.
Every day organized.
Eidice answers every lead in your tone and keeps your leads, inbox, calendar and marketing in one simple place. The ones ready to talk come straight to you.
45 days free, no card
Free plan, no card
Cancel anytime
Set up for you on Plus and Eidice AI
New lead from ZillowSample lead, not a real person
PS
Hi! Is the 3-bed on Elm Ave still available? We're moving from Austin in March.
Writing as Dana
DW
Hi Priya, it is! March gives us a nice runway from Austin. Want me to send a couple of similar 3-beds nearby, or find you a time to see Elm this weekend?
Dana
Dana
PS
Saturday morning would be perfect!
EIDICE · NOW · TO YOU
Priya Shah wants to see Elm Ave on Saturday morning. Showing requests come straight to you, with her whole file one tap away.
Example on Eidice AI, with auto-replies on. Prefer to approve first? Every reply waits for your tap.
17 people need you, by name
What came in since yesterday
How long they've waited
What Eidice sends today
Most leads aren't lost to another agent. They're lost to silence.
47%
of online home inquiries got no reply at all in a 2024 secret-shopper study. The replies that did come took 8 hours 17 minutes on average.
Mike DelPrete, 202459%
of sellers hire the first agent they talk to. So do 47% of buyers. Whoever answers first is usually the one who gets the deal.
Zillow Consumer Housing Trends Report, 202518%
of repeat buyers went back to their last agent, even though 91% of buyers say they'd use or recommend theirs again.
NAR Profile of Home Buyers and Sellers, 2025Eidice closes all three gaps. It answers fast, it never lets a lead go quiet, and it keeps your past clients hearing from you.
It doesn't sound like AI. It sounds like you.
Most AI follow-up sounds like AI. Eidice AI writes from what each person actually told you, their budget, their neighborhoods, their must-haves, in your words.
A typical drip email
Hi {First Name}, just checking in! Let me know if you have any questions about the market.
The same sentence goes to every lead on the list.
Written for Brittany What Eidice drafts Sample lead
Hi Brittany, checking in on the search. Still aiming for under $1.1M, with the garage as a must? If anything has changed, tell me and I'll adjust what I send you. And if you'd like to see a few this weekend, I'll set it up.
Written from Brittany's own words: "Under $1.1M if possible. A garage is a must."
- Sends from your own address, so replies land in your inbox.
- Learns from every edit you make.
- Every message is saved on the lead's record.
What you gain
Being first only counts if they write back. A reply about the home they asked about, in your words, is the one they answer.
You decide how much it does.
On Eidice AI, start with every draft waiting for you. Turn on auto-replies when you trust it. Switch back anytime.
To approveSent for you Sample leads
3 drafts waiting for your tap2 sent · 1 waiting for youTR
Tanya Reeves
Reply drafted: "Hi Tanya, a yard and a walkable street..."
NB
Natalie Brooks
Reply drafted: "This week works! How about Thursday..."
CD
Claire Donovan
Follow-up drafted: "Abbot Kinney energy, with three beds..."
Nothing leaves until you tap Approve. Edit it, or toss it.
TRSent 6:43 PM
Tanya Reeves
Replied about yards and walkable streets
NBSent 7:02 PM
Natalie Brooks
Answered her question about Thursday
HNWaiting for you
Helen Nakamura
Asked if the sellers would take less
Routine replies go out on their own. A price question went straight to you.
Eidice never does these without you
- Talk price or commission
- Negotiate an offer
- Answer contract or legal questions
- Book a showing for you
A Fair Housing check runs on every message before it sends.
If a lead asks whether they're talking to AI, it answers honestly.
Pause all auto-replies with one switch. Every message is logged.
Your data and your leads' data never train AI models.
What you gain
The routine replies come off your plate. The conversations that decide a deal stay yours.
Follow-up that runs for months. It stops when they reply.
Most leads aren't ready the day they reach out. Put each one on a plan and Eidice keeps in touch for as long as it takes: new listings, check-ins, market updates, each message ready on time. When they write back, the plan stops and the conversation is yours.
- Every plan stops on its own when the lead replies
- On Plus, new leads join the right plan by where they came from
- On Eidice AI, each message is written for its person, from what they told you
12 plans ready to use
Welcome new leadsOpen house visitorsThinking of sellingBuyers in the searchAfter a showingWake up quiet leadsAfter closingBirthdays and home anniversariesHoliday notes
Buyers in the search
for Jordan EllisSample lead- TodayWelcome, and how I'll help with your searchEmailSent
- Day 3Three new listings in Torrance under $1.1MEmailSent
- Day 10Check-in: has anything changed in your search?EmailNext upStopped
- Day 21What sold near you this monthEmailLaterStopped
JE
Could we see the Torrance one on Saturday?
Jordan replied, so the plan stopped. The conversation is yours.
What you gain
A lead who isn't ready today is next season's client. A plan keeps you in front of every one of them, so when they're ready, you're the agent they already know.
They mention a special event. Eidice doesn't let it pass.
When a lead mentions a special event, like a birthday, a move or a closing date, Eidice spots it in their message and asks you once: add it to your calendar, or set a reminder. And your birthday and home-anniversary plan has the note ready on the day.
- Birthdays, moves, closings and trips, caught from the lead's own words
- One tap puts it on your calendar or sets a reminder. The lead is never told.
- Notes for birthdays and home anniversaries, ready on the day
On Plus and Eidice AI.
Marcus Lee · Inbox Sample lead
ML
Saturday's tough, it's my birthday. Could we see the Hermosa place on Sunday instead?
Mentioned his birthday · Saturday, October 17
On your calendar every October 17. Marcus isn't invited or told.
A reminder in Today the day before. You can change the day.
Hidden.
What you gain
Nine in ten buyers would use their agent again or recommend them, yet only 18% of repeat buyers went back to the same agent (NAR, 2025). Remembering the birthday and the day they got the keys is how you stay the agent they call, and the one they send friends to.
Your inbox, sorted. Your reply, already drafted.
Every email and call with a person in one thread, with the reply already written in your tone. On Eidice AI, the Inbox Organizer pulls out what matters: showing requests, questions you owe an answer, facts worth keeping.
Every email and call with a person in one thread, with their story beside it.
What you gain
Nothing that matters gets buried. The showing request under forty newsletters gets seen today, and what each person tells you lands on their record.
One campaign. No two alike.
Send one email to your whole list, and Eidice writes each one for the person getting it, from what they told you and asked about: their budget, their neighborhoods, the home they wanted. The tone, the length and what it may mention are up to you. You read every draft, change what you want, and send.
Selected
Sample leads
1,240 people
MR
Marisol R.
Toured 412 Alder St — twice
DC
Devon C.
Saved 6 listings under $850k
PW
Priya W.
Asked about the Elm Ave price drop
and 1,237 more
Every draft waits for you. Nothing leaves until you say so.
DC
To Devon C.
Written for him
Everything you saved is under $850k on the east side, and that shelf got thinner this week. Two came back down into it yesterday. Want them as they land?
PW
To Priya W.
Written for her
Elm Ave came down $40k on Tuesday. You asked me about that one in March — it is now inside the range you gave me. Still interested?
What a mail merge sends
“Hi {{First}}, just checking in! Let me know if you’re still looking.”
— and 1,239 people get the same sentence.
What Eidice sends
1,240 emails, each one about the home that person actually walked through. Same three minutes of your time.
Get Eidice AI
Book a demo
Batch email comes with Essentials and Plus. On Eidice AI ($249/mo), each one is written for its person.
What you gain
Your whole list hears from you in one sitting, and each person reads a note about their own search. That's how a quiet database turns back into conversations.
Your website and your marketing, built in.
No separate website builder and no design app. Eidice makes both in your brand, and everything they bring in lands with your leads.
Dana WalshSouth Bay HomesSearch homesSellAboutContact
Find your place in the South Bay.
Redondo Beach, Torrance or a ZIPSearch
New
$1,185,0003 bd · 2 ba · Torrance$1,420,0004 bd · 3 ba · Redondo Beach
Open Sun
$949,0002 bd · 2 ba · Hermosa BeachNew website leadAva Chen asked about the Torrance home. A first reply is drafted.
Your website, with IDX
A website that brings you leads.
Your own site in your brand, with homes for sale from your MLS that buyers can search. Everyone who reaches out lands in Eidice as a lead, with a first reply drafted.
Included on Eidice AI, on your own domain.
What you gain
Your website stops being a brochure and becomes a lead source of its own.
Design studio
Skip the trip to Canva.
Just-listed and open house posts, flyers, postcards, email headers and seller presentations. Pick one of 65 templates, apply your brand in one click, and download it for social, print or email.
What you gain
Listing marketing in minutes, already in your brand, with no other design app to pay for.
Everything your day runs on,
in one place.
Leads, inbox, follow-up, calendar, marketing and reports, with one login and nothing to stitch together.
Who needs you, how long they've waited, and the next step for each.
Connect Claude to Eidice
Bring your Eidice into Claude and take it from there.
On Eidice AI.
Also in Eidice:
Ask Eidice, your assistant
Memory Bank for every lead
Morning brief
Open house guestbook
Your agent website
Luxury Presence sync
Webhooks and API
See every feature
What you gain
One login and one record of every person, instead of a stack of apps that don't talk to each other.
Set it and forget it.
Eidice does a lot, so the setup isn't left to you. On Plus and Eidice AI, our team sets everything up for you. After that, Eidice does the daily work and brings you only what needs you.
1
Our team, once
We set it all up
- Your contacts brought over from your old CRM or spreadsheets
- Your email connected, so every message sends as you
- Your lead sources flowing in
- Follow-up plans built for each kind of lead
Included on Plus and Eidice AI. On Essentials it takes a few minutes, and we're one message away.
2
Eidice
It learns how you write
On Eidice AI, a short tone quiz and your own edits teach Eidice your greeting, your sign-off and how long your messages run. Every draft gets more like you.
3
Eidice, then you
It runs. You close.
Every new lead and every quiet one has its next message ready on time. Birthdays and home anniversaries get remembered. You never have to touch a setting again unless you want to. When someone wants to see a home or talk price, they come straight to you.
Help is always just a message away, on every plan. Email us anytime or book a call, and a real person helps you.
Book a setup call
Leads flow in from
Zillow
Your website
Luxury Presence
Open house sign-ins
Your inbox
Your old CRM
What you gain
Your hours go to clients, not to learning and tending software.
Every office lead routed. Every response tracked.
Eidice gives brokerages an office workspace on top of each agent's own CRM. Route office leads, see who still needs a reply, and step in before a lead goes cold.
Routing
Office today Sample office
3Unassigned
1Missed targets
7 of 9Available
Unassigned leads
NW
Noor Whitfield
Website · waiting 12 min
EB
Elio Brandt
Open house · waiting 41 min
Agents
DWAvailable
Dana Walsh
Agent
MTAvailable
Marco Tellez
Managing broker
IRPaused
Ines Rowe
Agent
Balanced spreads office leads across the agents who are available.
Roles for the whole office
Owner, managing broker, office admin, agent, compliance officer and read-only seats, each limited to what the role allows.
Lead routing
Assign office leads by hand, or let Eidice balance them across the agents who are available. Each lead lands in that agent's own CRM.
Office today
Unassigned leads and missed response targets in one list. Reassign a missed lead with a reason, and the change is logged.
Office lead sources
Leads from your website and lead providers come in through keys you can revoke, with each lead's approval to be contacted on record.
Office reporting
Thirty- and ninety-day results for every agent.
Clean transitions
A departing agent's office leads hand off cleanly, ownership can pass to a new broker, and a closed office stays as a read-only archive.
Agents keep their own book private. Brokers see office leads, never an agent's personal inbox or contacts.
What you gain
No office lead sits unclaimed, and you know the moment a response target slips.
Simple pricing.
No setup fee and no contract. Every plan starts with 45 days free, and on Plus and Eidice AI we set it all up for you.
No setup fee and no contract. Buy any plan right here, or book a demo first. On Plus and Eidice AI, we set it all up for you.
No setup fee and no contract. On Plus and Eidice AI, we set it all up for you.
Start here
Book a live demo. Your first 45 days are free.
We walk you through Eidice with your own leads, then you use Eidice AI on email for 45 days. No card to start.
Skip the demo? Start without a card, and pick a plan on day 46.
$0 /mo
No card needed
Organize your leads and listings in one place.
- Lead and contact workspace
- Import from any CRM or spreadsheet
- 3 active listings
- Home valuation and neighborhood quiz tools
$69 /mo
or $690 a year, 2 months free
The CRM, your inbox, and follow-up you write once.
- 1,250 contacts
- Two-way Gmail or Outlook sync
- 20 follow-up plans that stop on reply
- A first-touch draft on every new lead, for you to approve
- Group emails from your own mailbox, 200 a day
$129 /mo
or $1,290 a year, 2 months free
Set up for you
Text your leads, search the MLS, and have room for everyone.
- Everything in Essentials
- Unlimited contacts
- Texting with your leads from your own number
- MLS search, listing alerts and CMAs
- Your contacts brought over and your email connected for you
- Priority support
$249 /mo
or $2,490 a year, 2 months free
Set up for you
Eidice replies and follows up on its own, in your tone.
- Everything in Plus
- Auto-replies that hand ready leads to you
- AI drafts in your Writing Style: replies, first touches, follow-ups
- Your own website with IDX home search
- Add a listing from a photo
- An account manager you can email
Every start is the same 45 days of Eidice AI on email. On day 46 you pick the plan you keep.
Brokerage
Custom pricing
An office workspace for your brokerage and every agent in it. We set up your office for you.
- Roles for every seat in the office
- Lead routing, by hand or balanced
- Office today: unassigned leads and missed response targets
- Office reporting and an audit log of every assignment
- One bill for the office, if you want it
What agents ask first.
Will my leads know they're talking to AI?
Eidice writes as you, from your own email address, in your style. If a lead asks whether they're talking to AI, it answers honestly. You stay the licensed agent on every deal.
What if it says something wrong?
Start with Review first, where every draft waits for your tap. Price, negotiation, contract questions and showing requests always come straight to you. Every message gets a Fair Housing check and is saved on the lead's record.
Do I have to leave my current CRM?
No. Import a CSV from your current CRM or a spreadsheet, and try Eidice side by side. Move over when you're ready.
Do I have to set it up myself?
Not on Plus or Eidice AI. Our team sets everything up for you: we bring over your contacts, connect Gmail or Outlook, plug in your lead sources and build your follow-up plans. Then you can set it and forget it. On Essentials, setup takes a few minutes, and we're one message away if you want help.
Can I get help when I need it?
Yes, on every plan. Help is always just a message away: email us anytime or book a call, and a real person helps you. You can also book a demo before you buy any plan.
Does it work with Gmail and Outlook?
Yes. Eidice syncs two ways with your own mailbox, so messages send from your address and replies come back to your inbox and to the lead's record.
Is there a contract?
No. Monthly plans cancel anytime and keep access through the period you paid for.
Where does Eidice work?
Eidice is built California-first, and MLS search uses CRMLS where your account has access. The CRM, inbox and follow-up don't depend on your MLS. MLS access must follow your license and applicable terms, including CRMLS data-license terms where that feed applies.
What happens to my data?
It's yours, and you can export it anytime. Your data and your leads' data are never used to train AI models.
How does Eidice use my Google data?
Only for the features you turn on: reading and sending email in your Gmail inbox, showing your Google contacts' names and photos in your Eidice inbox and importing the ones you choose, and keeping appointments on your primary Google Calendar. To write replies, organize your mail and answer your questions about it, Eidice sends the text it needs to OpenAI. Google data is never sold, never used for ads and never used to train AI models. Section 10 of our Privacy Policy has the details.
Stop losing leads to silence.
Book a live demo and your first 45 days are free. On Plus and Eidice AI, we set everything up for you.
Start free today, or book a demo first. On Plus and Eidice AI, we set everything up for you.
Book a live demo. On Plus and Eidice AI, we set everything up for you.
No setup fee
Cancel anytime
Help is one message away