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BUILT FOR CALIFORNIA REAL ESTATE · LIVE CRMLS

Go be an agent. Come back to leads already converted.

The first real-estate AI that follows up in your exact voice — leads won't know it's AI unless they ask. It works the pipeline and taps you in the moment a lead needs your license.

Built by a licensed California agent · Live CRMLS search · Free version · cancel anytime
Free version · cancel anytime · no contract

Most leads don't lose to a better agent. They lose to a faster, more personal one.

67%
of first-time buyers interview only one agent1
76%
of repeat buyers interview only one agent1
1.3
average follow-ups per lead2 — when deals close on the 5th-to-12th touch3

Buyers choose the first agent who answers with speed, clarity, and a personal touch. Zaxin keeps that first conversation moving — until your license or judgment needs to take over.

  1. 1 National Association of REALTORS®, 2025 Profile of Home Buyers and Sellers — share of buyers who interviewed only one agent.
  2. 2 NAR member data on agent follow-up cadence.
  3. 3 Brevet Group / Marketing Donut historical research on B2C sales touch-counts; widely cited in real estate industry reports.

It answers like you would — and knows when to hand it back.

Zaxin writes from your tone quiz, your phrasing, and your Memory Bank notes on each lead. Leads won't know it's AI unless they ask — then it tells them honestly. Public-records data stays internal.

The brain behind every message.

Every reply Zaxin sends is synthesized from sources you've already given it — your tone, your phrasing, your past conversations, your call notes, your Memory Bank entries on this exact lead. The enrichment Zaxin pulls from public records stays internal. Your lead reads what you would actually send.

From you Tone Quiz Brand DNA
From the lead Memory Bank Conversation history
From your calls Call transcripts Opener rotation
Zaxin reply · written the way you communicate
From you · to Riley M.

"Hi Riley — yes, let me check Sunday morning and I'll confirm a time. Quick question so I can prep — are you working with a buyer's agent yet?"

Insight AI · public-records enrichment
Internal only · never sent to the lead.

Equity estimates, life-event signals, property records, and other enrichment Zaxin pulls from public sources route to your dashboard — to help you decide the next move. They never enter the message your lead reads.

Rule 52 enforced

The kind of message Zaxin sends.

Across the lead lifecycle — a Saturday listing inquiry, a past client signaling buy-intent two years after closing, and on-its-own relationship nurture. Zaxin handles the back-and-forth and pings your phone when it's time to be an agent.

Lead thread · Saturday morning Example reply
Jordan B. · Sat 9:14am
Hey — saw your Hermosa listing online. Could we see it sometime this weekend?
Zaxin · Sat 9:15am
Hi Jordan — yes, happy to help. Let me check my calendar for this weekend and I'll confirm the best showing time. Quick question so I can prep — are you currently working with a buyer's agent, or are you looking to be represented?
Jordan B. · Sat 9:22am
No agent yet. Sunday 11am would be ideal if you're free.
9:23
Saturday, May 16
📱 ZAXIN·now
Jordan B. — Lead ready
Sunday 11am requested · Unrepresented buyer · Tap to confirm + add to calendar

Your one move: confirm the showing. Everything above was Zaxin.

Example Zaxin reply · Hermosa Beach buyer scenario · names fictional · no real-client data used.
It hands back

The moment a lead needs your license — pricing, negotiation, contracts — Zaxin pauses and hands you a Decision Brief: who, why, and a one-tap reply or call.

Your control

You set what's automated, when, and how. Zaxin enforces your rules and never overrides them. Every automation has an off switch, and nothing sends inside your sleep window.

Runs on your phone. Straight from your home screen.

Zaxin installs from the browser you already have — no app-store download. Open zaxin.ai on your phone, add it to your home screen, and the full CRM rides with you between appointments: pipeline, inbox, briefings, and every tap-to-confirm Zaxin hands you.

iPhone · Safari

Open zaxin.ai in Safari → tap ShareAdd to Home Screen. Zaxin opens full-screen from its own icon, like any app.

Android · Chrome

Open zaxin.ai in Chrome → tap the ⋮ menuAdd to Home Screen. One tap and it's installed.

Between appointments

Confirm a showing from the curb, read the reply Zaxin queued, check your morning briefing from the driveway. The phone is where this job happens — Zaxin meets you there.

The hardest part of switching CRMs is the move. So we do it for you.

Connect any lead source with one webhook — FUB, kvCORE, Lofty, BoldTrail, CINC, Real Geeks, Zapier, or anything that sends a webhook. CRM Scanner reads your last CRM in about ten minutes — every field, note, and tag mapped, even the quirky columns become AI context. And a real account manager owns your first week on Pro Plus and Elite. You're not doing it alone, and you don't start from an empty database.

  1. 9:00am
    Sign up.
  2. 9:05am
    CRM Scanner reads your last CRM — leads, notes, tags, pipeline.
  3. 9:15am
    Connect your lead source with one webhook.
  4. 9:30am
    Set your writing tone — five short questions.
  5. Tomorrow 7am
    Your first briefing is waiting. Zaxin writes replies the way you communicate and handles new leads inside your hours.

You are not setting this up alone.

Pro Plus and Elite include a real account manager for white-glove setup — CRM import cleanup, lead-source wiring, and tone setup — so your first week doesn't become another project on your plate.

Your license is safe — by design, not by disclaimer.

Shadow-first graduation, license-sensitive escalation, a Fair Housing safety net, and rules you set with a full audit log — none of it bolted on.

Shadow first

Shadow first, auto when you say so.

Every automation starts in Shadow — Zaxin drafts, you approve; it goes auto only when you trust it. No "set it and forget it" default that sends before you've seen how Zaxin communicates for you.

Licensed-Agent Escalation

It pauses when your license matters.

Pricing, negotiation, contracts, opt-outs, and Fair Housing-proxy language never auto-send. Zaxin pauses and surfaces a Decision Brief — who, why, what the lead asked, and a one-tap reply or call.

Fair Housing safety net

The safety net, not the writer.

Most CA brokerages ban AI-written buyer letters but welcome an AI reviewer. Zaxin scans every consumer-facing draft for protected-class proxies and suggests fixes — you keep authorship and liability.

You set every rule

Every rule is yours — with an audit log.

What's automated, when, and how is your policy; Zaxin enforces it and nothing sends inside your sleep window. Every send is logged with the rule that authorized it — receipts ready when a regulator asks. Automation you can't turn off isn't automation. Every switch here is yours.

Built for real estate — not retrofitted from a sales CRM.

Listings, Showings, Offers, Transactions — native. Calling, SMS, CMA, CRMLS — built in, not bolted on.

See the full feature list →
AI that matches how you communicate

Train Zaxin once. Every send fits your communication style.

  • Tone Quiz — 5 questions, 3 minutes, calibrates the default voice across every channel.
  • Brand DNA — tracks the phrases you actually use and the ones you never would.
  • Memory Bank — must-haves, deal-breakers, last conversation, neighborhoods. The longer you work a lead, the more personal every reply gets.
  • Client Persona Engine — behavioral profile after every interaction. Zaxin matches each lead's tempo.
  • Emotional Arc tracking — replies meet the lead where they are: excited, hesitant, frustrated, ready.
  • Communication DNA — heuristic read of message length, formality, peak hours. Zero AI cost, every outreach sharper.
  • Opener-rotation engine — no two replies open the same way for 30 days.
  • 16-phrase banned library + your own additions — "circle back" and "touch base" never make it through.
  • Response Adaptations — set how Zaxin handles price objections, cold replies, eager buyers. Applied across every surface.
  • Reply Classification — every inbound auto-tagged: Interested / Question / Objection / Scheduling / Not Interested.
Phone workflow

The phone is where deals happen. Zaxin lives there.

  • Native call recording + Whisper transcripts + call analysis — every call summarized while you drive to the next one.
  • Searchable call memory — ask in plain English what a lead said three weeks ago, find the exact moment.
  • Post-call note capture — drop in a quick recap after a call. AI extracts memories, updates persona, flags appointments, queues follow-up.
  • Morning pipeline brief (Pro Plus+) — your priority summary ready before showings.
  • Ask my CRM — query the database in plain English between showings.
  • iMessage-style SMS thread — two-way texting with reply-classification badges.
  • Twilio BYOT — bring your own Twilio number. You own the line.
  • Pre-call talking points — context from lead history + market data on tap before you hit dial.
Real estate brain

Built for real estate, not retrofitted.

  • Live CRMLS search — natural-language queries ("warm 3-bed in Redondo under $1.2M"); active, pending, sold.
  • AI CMA with per-comp adjustments — pricing homework with the math shown.
  • Pre-showing buyer briefing — neighborhood intel, schools, HOA, pricing history. Homework done before you walk in.
  • Offer Negotiation co-pilot — angles built from days-on-market, reduction history, seller motivation signals.
  • AI Search from lead preferences — extract beds/baths/cities/price from notes, expand cities to nearby clusters, save it.
  • Saved Searches + speed-to-listing alerts — new MLS matches hit your inbox within 15 minutes.
  • SOI Reanimator — past clients re-engage on their schedule; Zaxin notices first.
  • Open House Sign-In (post-launch public link) — in-app event tracking works now; visitor-facing sign-in links return after launch-hardening.
  • Conversion Probability — 10-signal score per lead so you spend time where it pays.
  • Win Pattern Engine — every close teaches Zaxin what works for YOUR book of business.
  • Income Goal tracking — deals/quarter, deals/month, progress bar, real-time pace indicators.
  • Neighborhood profiles — your local intel becomes every AI generation's secret sauce.
License protected by design

The compliance layer your brokerage will actually approve.

  • Sleep-hour enforcement — every send queues for 7am if your lead's phone is on their nightstand. Architecturally — not a setting you can forget to flip.
  • Built-in guardrails — quiet hours, opt-outs, sensitive topics, and licensed-agent escalation.
  • DRE identity on every consumer touch — your name and license number where it has to be.
  • Audit log on every send — receipts when a regulator asks, not when you're scrambling.
  • Buyer-letter Fair Housing reviewer — most CA brokerages BAN AI-generated letters and WELCOME a Fair Housing safety check. AI watches your back; you write it.
  • CRMLS data-license aligned — every MLS query honors CRMLS data-license terms.
  • AI provenance disclosure — when a lead asks if they're talking to AI, the assistant identifies itself honestly (Utah AI Act SB-149 + FTC §5). Social-post drafts carry an “AI-assisted” tag. Broader AB-2255 footer rollout is in progress.
  • Unsubscribe + opt-out gates — caught before approval AND at the cron-send gate (two-layer floor). National DNC Registry checks run when a registry provider is configured; without one, warn mode logs the skip and enforce mode blocks the send until the provider is configured.
  • CCPA-compliant data export — your data is yours; full export anytime.
  • White-label outbound — leads see your name and your domain, never Zaxin's.
Agent control

Your agent stays yours.

  • Webhooks (Pro) + REST API (Pro Plus+) — wire Zaxin into the stack you already run.
  • Universal Webhook for inbound leads — FUB / kvCORE / BoldTrail / Lofty / CINC / Real Geeks / BoomTown / Zapier-fed sources all route in.
  • Per-agent AI prompts — override every default at every AI surface.
  • Sequence + automation editor — every flow customizable, no template lock-in.
  • Adaptive sequences — branching steps based on how the lead responds.
  • Lead routing rules — assign source / type / city / budget to the right sequence; first-match wins.
  • Lead intake form builder — design the fields your business actually needs.
  • Lead capture pages + QR-ready forms — intake fields, routing rules, and CRM capture built around your workflow.
  • Content calendar + batch week generation — 7 days of platform-specific posts in one click.
  • Newsletter composer + ad campaign builder + landing pages — every outbound channel under one roof.
  • Referral network priority — partner tracking, claim flow, and priority placement for Elite.

~60 features ship today. The product page stays focused on what is available at launch.

Get your Zaxin plan in 2 minutes.

Answer 5 questions about your pipeline, CRM, and follow-up workload. Zaxin recommends Pro, Pro Plus, or Elite and sends you straight to the right signup path.

The only real-estate CRM designed to not be looked at.

Every other tool wants more of your screen time. Zaxin earns its way out of your day.

It sounds like you, nurtures on its own, and hands back exactly when your license matters. It's built on real estate's real objects — Listings, Showings, Offers — not a generic "Deal" you bend. It connects to anything and moves you in for you — switching costs an afternoon, not a month.

Every other CRM is built to be used. Zaxin is built to remove the anxiety — and hand you back the hours.

Most CRMs organize your leads. Zaxin works them.

Pricing

One subscription. All-in. Monthly or annual · 2 months free annually · cancel anytime, no contract · free version available.

Pay annually and get 2 months free on any paid tier.

Pro
$99/mo
Monthly or $990/yr 2 months free
Cancel anytime. No contract.
The full CRM with AI messaging that matches how you communicate and barebones CRMLS search for agents who want the core workflow first.
  • 300 active leads
  • Adds Marketing · MLS · Calendar · Automations · My Listings (full Reports)
  • 100 AI drafts/day · matches how you communicate
  • Up to 2,400 SMS/mo · Up to 6,000 email/mo · sequences
  • Custom-domain email · send as you@yourdomain.com
  • Predictive scoring + Ghost Radar
  • Memory Bank · per-lead context graph
  • CRMLS search + basic CMA access
  • Saved MLS searches capped at 5
  • Browser Extension · view-only
  • Webhooks · inbound + outbound
Get Started Book a demo instead →
Elite
$499/mo
Monthly or $4,990/yr 2 months free
Cancel anytime. No contract.
Everything in Pro Plus + Proactive Zero Work Mode, Insight AI, Lead Intelligence Engine, and a Dedicated Account Manager you can email anytime.
  • Unlimited active leads
  • Adds Auto-Research + everything
  • Unlimited AI drafts · unlimited tone training for written AI
  • Up to 12,000 SMS/mo · Up to 30,000 email/mo · sequences + auto-reply
  • Custom-domain email · you@yourdomain.com · white-label sending
  • Zero Work Mode (Proactive) with Autonomous Strategic Agent
  • Insight AI lead enrichment · 500 pulls/month included, then $0.75/pull
  • Lead Intelligence Engine for richer follow-up decisions
  • Dedicated Account Manager · email anytime
  • Advanced analytics + lead intelligence
  • MLS Hub · auto-match + reverse alerts
  • Push + watch + lock-screen conversion ping
  • Webhooks + Zapier · REST API · advanced written-tone training
  • White-glove onboarder — $199 value, included with this tier. Leads imported, tone trained, automations configured in one session.
Get Started Book a demo instead →

Pricing here on the homepage. No demo required. Free version available - see what's included →

What agents ask first.

The trust questions that decide whether AI gets your name on it — answered up top, then the practical stuff.

What if Zaxin sends the wrong thing?

Every category starts in Shadow Mode — Zaxin drafts, you read, you decide. Auto-send only graduates when you've watched the drafts for a category and trust the quality. When something does go out, the full audit log shows what Zaxin sent, when, the rule that authorized it, and the lead it went to. The Fair Housing reviewer flags protected-class proxies before send; the license-sensitive escalation pauses anything touching pricing, negotiation, contract terms, or fiduciary judgment so those never auto-send in the first place. Pause anything in one click.

Can I turn off auto-send?

Yes — every automation has an off switch, independently. Zero Work Mode toggles off. Sequences toggle off. Auto-reply toggles off. Drip campaigns toggle off. Each category, each lead, each time-window. Or one button kills them all. Nothing leaves your account until you've explicitly graduated a category from Shadow to Auto. Pro Plus reactive Zero Work Mode and Elite proactive Zero Work Mode both honor the same off switches.

What stays in draft no matter what?

Anything that touches pricing advice, negotiation, contract terms, signature requests, fiduciary judgment, tone-sensitive replies, multi-thread coordination, opt-out signals, TCPA boundaries, Fair Housing-proxy language, or sensitive demographic topics. Those always pause and surface a Decision Brief — lead name, why Zaxin paused, what the lead asked, suggested next move, one-tap reply, call button, task/calendar option. Your license decides; Zaxin assists.

How do I see what got sent?

Every send is audit-logged with the message body, recipient, timestamp, and the policy that authorized it. Filter by channel, by date, by lead, by category. Your CA DRE name and license number sit on every consumer touch. Inbox, Marketing, and Reports tabs all surface the trail; Settings → Audit Trail gives you the full export. If you didn't see it sent, you can reconstruct it.

What happens if a regulator asks for records?

You hand them the audit log. Every send, every approval, every escalation, every opt-out scrubbed, every Fair Housing reviewer flag — timestamped, immutable, exportable. CRMLS data-license terms honored on every MLS query. CA TCPA + CA DRE §10140.6 + CCPA + Utah AI Act SB-149 honest-on-ask all built into the architecture, not bolted on. Receipts ready when they ask, not when you're scrambling.

Will my clients know it's AI?

They'll know every message fits how you communicate — because it does. Zaxin trains on your tone quiz and every reply you approve; within a week, routine replies read like something you'd actually send. If a lead asks directly whether they're talking to AI, Zaxin discloses honestly — no dodging, no deflection. That's the honest-on-ask standard, and it's built in. Utah AI Act SB-149 requires it; Zaxin ships it everywhere. Your communication style, your approved replies, full transparency when the law and common decency require it. You deploy AI where it matters. You don't hide it.

Does Zaxin send SMS blasts?

No. Zaxin does not support SMS mass blasts. SMS follow-up is paced, personalized, quiet-hour aware, opt-out aware, and built to respect TCPA and carrier filtering boundaries. You stay in control while the system keeps each touch organized.

Does Zaxin send email blasts?

No. Zaxin does not support generic email blasting either. Email follow-up is built around list hygiene, personalized context, unsubscribe handling, and CAN-SPAM-aware records rather than bulk campaigns.

What if I'm not satisfied?

Start free. The free version lets you try Zaxin's core CRM with no card and no time limit. Paid plans are month-to-month — cancel anytime, no contract, and export your data whenever you want.

How long does setup take?

Two minutes. Sign up, import your leads via CSV, take the 5-question tone quiz. Your first morning briefing is waiting tomorrow. No phone calls with onboarding reps. No six-week implementation.

Does Zaxin work on my phone?

Yes — today. Open zaxin.ai in Safari on iPhone or Chrome on Android and choose “Add to Home Screen.” Zaxin opens full-screen from its own icon like any app, with your full pipeline, inbox, and briefings. No app-store download needed.

Is Zaxin available outside California?

Zaxin is California-first. Creating an account or starting a paid plan does not require entering a DRE number, but California MLS access and first-contact disclosure features still rely on the right license details where applicable. State-specific MLS and compliance coverage will expand over time.

Will Zaxin do things I'm legally required to do as a licensee?

No. Zaxin writes replies, qualifies leads, schedules showings, and supports routine follow-up exactly the way you communicate. You handle pricing, advice, negotiations, signatures, and anything that needs licensed-agent judgment. Zaxin keeps records of automated lead activity so you can review what happened and why.

Start with the plan that fits your practice.

Two-minute setup. Your tone. Full control. Cancel anytime.

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Free version · cancel anytime · no contract · export your data anytime